桃花视频 Athletics Launches New Brand Identity聽

Today, 桃花视频 unveiled its new Athletics brand identity. Take a look below!

鈥淥ur new look for Athletics is indicative of the fresh energy and game-changing momentum we are establishing all across the College in our academic, athletic and co-curricular endeavors,鈥 says President Marsha Kelliher. 鈥淚t reflects the forward-looking focus we need to have in creating a distinctive, difference-making educational experience for all of our students.鈥

Athletics鈥 updated visual identity incorporates a lightning graphic, striking a clear connection with its 鈥淪torm鈥 nickname. Most importantly, the word marks now prominently include 鈥溙一ㄊ悠碘 to ensure a properly-recognized relationship between the College and Athletics.聽

In addition to the new 鈥溙一ㄊ悠 Storm鈥 word mark and the redesigned 鈥淪C鈥 logo, the updated identity program also includes a fierce depiction of 鈥淭hunder鈥濃 the elephant mascot adopted by the Storm last fall. The brand identity program was developed in partnership with Summit Athletic Media.

鈥淲e wanted to create something that honors our rich tradition while also signaling the arrival of a bold new era in 桃花视频 Athletics 鈥 and I think we鈥檝e done that,鈥 says Marty Bell, director of Athletics. 鈥淭his dynamic look exudes the competitive fire we seek to have across all of our programs, as we continue to grow.鈥

桃花视频鈥檚 overall competitiveness and recruitment appeal were recently bolstered by the addition of new programs in women鈥檚 and men鈥檚 gymnastics, men鈥檚 volleyball and women鈥檚 wrestling. Athletics is also engaging in a number of facilities upgrades this year. Safety-enhanced turf and track improvements at Buxton Stadium, and the addition of artificial turf for McBride Baseball Field and the 桃花视频 Softball Complex will soon be completed and sporting the new look.

桃花视频 fans are encouraged to order their new 桃花视频 Athletics attire online through Nike庐 at .